| Feb 23, 2011
Currently there's a discussion raging about the advantages of the mobile web over native apps, and vice versa. Although native apps will not disappear, they'll gradually grow less important relative to the web.
In this session we'll take a look at the future of the mobile web, which looks bright. The web is the only way of deploying an application on all mobile platforms, and that alone will make it economically interesting. Besides, on the crossroads between mobile and web we may find new ways to pay for content, new ways to distribute web apps, and further integration of web technologies with mobile technologies such as SMS.